Hardy Amies ---- British royal fashion designer

Today，we are going to be acquainted with a well-known fashion designer, who is HardyAmies. http://longervogue.blogspot.com/

HARDY AMIES, HA, was established in 1946.

On his simple official website, it says:

Incorporated in 1946, The House of Hardy Amies is situated on London's famous Savile Row, the true home of Bespoke clothing. Our stunning townhouse building contains our showrooms, offices, studio and workshops.

Hardy Amies ---- who is he? http://longervogue.blogspot.com/

"I can't help it. I'm immensely impressed by all genuine upper-class manifestations," designer Hardy Amies once admitted. Born in 1909 in Maida Vale, West London, Amies grew up to become of the most important post-war names of British fashion, and will always be remembered for dressing the Queen. http://longervogue.blogspot.com/

• His mother introduced him to London couturier Lachasse for his first job in 1934
• During WWII he served in the British Intelligence and later with the Special Operations Executive - so it wasn't until 1946 that he opened his couture house at No 14 Savile Row http://longervogue.blogspot.com/
• In 1947 his designs appeared on the cover of Vogue for the first time
• By 1955 he was appointed the Queen's official dressmaker - he would later design for Diana, Princess of Wales
• He was knighted in 1996

Although Hardy Amies claimed his tailoring would not "frighten the horses", he was not fuddy duddy and Stanley Kubrick had him create costumes for the futuristic epic, 2001: A Space Odyssey. Over fifty years, Amies' business grew to be worth more than £200 million. http://longervogue.blogspot.com/

When asked which collection was his favourite, Hardy always replied "the next one". In 2000, he sold his business to Luxury Brands Group and retired from work in November 2001. Jacques Azagury became head designer of the label but left the post in June 2002 to be replaced by Ian Garlant, who keeps the couture alive and opened a ready-to-wear shop on the Fulham Road. http://longervogue.blogspot.com/

He died in March 2003 at the age of 93. http://longervogue.blogspot.com/

Hardy Amies Ltd. http://longervogue.blogspot.com/

During the entire war, Amies had designed clothes for the British Board of Trade under the government Utility Scheme, which complied with the ration book standard. As Lachasse had closed at the start of the war, he also designed ready-made clothes for Worth.

In 1946 he established his own couture fashion house business, Hardy Amies Ltd, after buying the bombed out shell of a house that was №14 Savile Row. Although Savile Row is the home of English bespoke tailoring, the Hardy Amies brand developed to become known for its classic and beautifully tailored clothes for both men and women. Amies was vice-chairman of the Incorporated Society of London Fashion Designers from 1954-56, and chairman from 1959-60. http://longervogue.blogspot.com/

Amies was successful in business by being able to commercially extract value from his designs, while not replicating his brand to the point of exploitation. Amies was one of the first European designers to venture into the ready-to-wear market.

Amies also undertook design for in-house work wear, which developed from designing special clothes for the England 1966 World Cup team, the 1972 British Olympic squad;[5] and groups such as the Oxford University Boat Club and London Stock Exchange. Amies also designed costumes for films, including 2001: A Space Odyssey. http://longervogue.blogspot.com/

Hardy Amies ---- royal fashion designer & his success http://longervogue.blogspot.com/

Hardy Amies began his career as a couturier when he was brought in as managing designer at Lachasse, in London, after the departure in 1933 of Digby Morton. His fashion philosophy, that elegant clothes must have a low waistline, characterized his work ever since and his clothes have always been just above the hipline rather than on the natural waistline. http://longervogue.blogspot.com/

Amies is perhaps best known for his work for Queen Elizabeth II for whom he began a long association as a royal dressmaker in 1950 when he made several outfits for the then Princess Elizabeth's royal tour to Canada. One of his best known creations is the gown he designed in 1977 for Queen Elizabeth's Silver Jubilee portrait which, he said, was "immortalized on a thousand biscuit tins." While Amies' royal patronage clearly enforced his international image, his menswear and related fashion spinoffs (such as licenses) were by far his most sucessful enterprise. His small leather goods, ties, knitwear, and shirts, produced and sold under licensing agreements in various countries including America, Canada, Australia, and Japan, made the Hardy Amies label a household name. http://longervogue.blogspot.com/

Amies weathered the transformation of London's fashion image as the home of the thoroughbred tailored suit to a veritable melting pot of creativity, during a career that spanned more than fifty years. And even after his retirement in 1994, he remained one of Britain's best known establishment designers. Though he has admitted "I'm absolutely astonished at my success," and downplayed his talent, everyone agrees Hardy Aimes has inimitable style. http://longervogue.blogspot.com/

The above information was recollected by Longer Vogue
Thank you for your attention. http://longervogue.blogspot.com/

Recollection of Hardy Amies

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